Hepsiburada, Turkish E-Commerce Giant, Plays the Long Game in Ukraine

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One of Turkey’s biggest e-commerce companies plans to launch operations in Ukraine even as Russia’s invasion nears the two-year mark with no end in sight.

Hepsiburada.com aims to start selling goods in Ukraine if a trial run is deemed successful. It’s part of a longer-term strategy for the online group, which is battling to recover from a stock price plunge since floating on the Nasdaq in 2021.

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