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3. Starbucks amends mobile app to allow reusable cup orders in N America and encourage sustainability
Starbucks has amended its app to add a reusable coffee cup option for its in-app mobile orders in the US and Canada. It has also altered its drive-through and in-store procedures to encourage reuse and sustainability among its customer base.
With the majority of Starbucks beverages enjoyed on-the-go, the change away from single-use plastics unlocks a big opportunity for customers to choose reusables and it supports the coffee chain’s commitment to reduce waste by 50% by 2030.
Customers at participating stores who bring any clean, personal cup will receive a $0.10 discount on their beverage, and in the US Starbucks Rewards members will also receive 25 Bonus Stars.
When customers order via the Starbucks app, they will need to hit the ‘Customisation’ button and then select ‘Personal Cup’ in the customisation menu and then continue ordering as normal.
When they get to the store, users connect with their barista at the pickup area, and hand over their clean personal cup without the lid. The barista will hand the beverage back in a contactless vessel to ensure hygiene and safety.
There is also the option to specify personal cup usage in the chain’s cafés or via its drive-thru outlets.
Starbucks claims to be the first national coffee retailer in the US to accept reusable cups for its in-app mobile orders.
4. RELEX Solutions announces acquisition of supply chain planning and optimisation provider Optimity
RELEX Solutions, a provider of unified supply chain and retail planning solutions, has acquired Optimity, a supply chain planning and optimisation specialist.
Terms of the deal were not disclosed.
RELEX says that this will bolster its retail and supply chain platform with daily production planning, optimisation and production scheduling capabilities.
“The consumer goods industry is incredibly dynamic and complex. Acquiring Optimity will seamlessly link downstream demand with upstream planning, so consumer goods companies can more accurately predict consumer demand, optimise production plans and schedules, adjust inventory levels, and respond quickly to market changes or unexpected disruptions,” says Mikko Kärkkäinen, Co-founder and Group CEO, RELEX.
“This acquisition also further accelerates our vision towards an adaptive, autonomous and synchronised supply chain unifying demand and supply planning decisions in one platform to minimize all wasted cost and product. We warmly welcome the Optimity team to RELEX.”
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