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6. Unilever builds on Zappar AQR roll-out as it trials Be My Eyes tech for blind and low vision shoppers
Unilever has partnered with Be My Eyes to introduce AI assisted cooking for blind and low vision shoppers.
This builds on the addition of on-pack Accessible QR (AQR), developed by computer vision specialists Zappar, to Unilever’s Persil and Colman’s products in the UK last year and is part of the company’s global connected pack strategy, which includes using new digital experiences and technology to evolve and differentiate the way shoppers interact with and use its products.
Unilever is initially trialling the Be My Eyes technology in the UK through its Colman’s Singapore Noodles Meal Maker, with the intention of rolling it out across more brands in 2024.
7. TrusTrace bags $24 million growth investment led by Circularity Capital for global expansion push
TrusTrace, which has developed a platform for product traceability and compliance, has announced the completion of a $24 million growth investment led by Circularity Capital, a specialist investor in businesses that enable the circular economy, with participation from existing backers Industrifonden and Fairpoint Capital.
Shameek Ghosh, CEO and Co-Founder at TrusTrace, says that the new investment will enable the company to further accelerate its global expansion ambitions by strengthening its presence in key markets, deepening product innovation and expanding collaborations.
Ghosh comments: “A growing number of fashion and textile brands are adopting traceability to support their sustainability goals and ensure competitiveness in the face of mounting regulations and consumer pressure.”
“The completion of this new growth investment is proof that traceability lies at the core of sustainable transformation.”
“Backed by the new funding, TrusTrace will continue to be the fashion industry’s trusted partner for discovering and managing supply chain risk, ensuring compliance and driving true sustainability across all value chains.”
8. UK supermarket heavyweight Asda appoints SMG as its retail media network partner
SMG has landed a deal to manage the retail media planning and retail media operations functions of UK grocery retailer Asda.
Previously managed by GIG Retail for the past eight years, SMG’s appointment comes at a time as Asda plans to expand its retail media network via more stores, new digital channels, and propositions.
With 19.7 million households in Britain shopping at the supermarket chain last year, with 80% of customers shopping both online and in-store and with a rewards programme, SMG will use Asda’s customer data to create omnichannel campaigns helping brands reach the right audience through the right touchpoints whether that be social, digital, TV, or in-store.
SMG’s proprietary software product Plan-Apps will be embedded into Asda’s technology stack..
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