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Kelvin Haus, an emerging luxury fashion brand based in the UAE, has unveiled its first product among the collection of its technologically advanced apparel designed for a ‘sustainable future.’ The brand makes its debut with the exclusive “The Street Tee – Dubai Edition,” limited to 971 pieces, a strategic initiative to minimise textile waste in landfills across the Middle East and beyond. Each garment is infused with cutting-edge technology, not only promoting local community engagement but also championing eco-conscious fashion.
In alignment with Vision 2050, Kelvin Haus adopts an ethical approach, responsibly sourcing sustainable raw materials and crafting them in the Kelvin Haus Atelier. At the retail stage, each purchase is said to contribute to significant environmental initiatives, including tree planting and ocean clean-up efforts.
The brand also incorporates blockchain ownership and NFTs (Non-Fungible Tokens) into its offerings. This revolutionary move not only ensures authenticity but also engages customers with each garment. Kelvin Haus pioneers the use of NFTs, establishing new trends in the industry and underlining its commitment to leading in fashion technology.
Emphasising inclusivity, the brand also designs its garments to cater to all body sizes, offering a diverse range of fits tailored to suit every unique body type.
In the context of UAE brands aligning with sustainability, Kelvin Haus joins the ranks of notable names such as Reemani, YNX, and Sara Tamimi, contributing to the innovative wave of sustainable brands in the Middle East.
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